

However, AMZN is making inroads across a number of FMCG categories. online grocery market according to research body Mintel INTC and even news that Fresh grocery delivery would become free to Prime members, with order fulfillment within the hour available in select areas, hasn’t really shifted the dial. But so far it hasn’t quite turned out like that. in 2016, which promised to shake up the hugely competitive sector. Grocery Growth Proves SlowĪmazon launched its much-anticipated grocery delivery service in the U.K. (Photo by Spencer Platt/Getty Images) Getty ImagesĪmazon Go’s first store opened at its Seattle HQ in 2016, initially only to employees before a public launch in 2018 – which was reportedly delayed because of issues around tracking multiple shoppers and dealing with people picking up items and putting them down on a different shelf.Īmazon says the Just Walk Out technology is enabled by the same types of technologies used in self-driving autos and the stores offer a limited range of groceries and meal kits.

Contactless shopping is set to come to the U.K., though Amazon Fresh has not made the anticipated.
